University of Northern Colorado Athletics
University of Northern Colorado Athletics and 477 Distilling Announce Launch of Bears Bourbon
12/1/2025 1:53:00 PM | General
Release Party Set for Saturday, December 13
GREELEY, Colo. - The University of Northern Colorado Athletics Department is proud to announce a new partnership with 477 Distilling, resulting in the creation of Bears Bourbon. Bears Bourbon is a small-batch, limited-release spirit crafted in the heart of Greeley with a portion of the proceeds benefiting UNC Athletics.
Bears Bourbon will be available beginning on Saturday, December 13 at 477 Distilling's downtown Greeley tasting room. A release party is set for 5 p.m. where fans are invited to join UNC coaches and staff in celebrating the new partnership. A limited number of bottles will be produced. Fans, of the Bears and 477 Distilling are encouraged to get there early to make their purchases before the batch sells out.
The launch of Bears Bourbon represents a first-of-its-kind collaboration between UNC Athletics and a local craft distillery. Produced by 477 Distilling's award-winning team, the bourbon is uniquely blended to honor the spirit of Bear Country and the supporters who fuel UNC student-athletes year-round.
The partnership underscores UNC Athletics' ongoing commitment to collaborating with local businesses, fostering community engagement, and generating new opportunities to support student-athlete success. A portion of proceeds from Bears Bourbon will directly benefit UNC Athletics, helping to support Name, Image, and Likeness opportunities for student-athletes.
477 Distilling is a Greeley-based craft distillery known for its innovative spirits and commitment to Colorado craftsmanship. Since its founding, 477 Distilling has built a reputation for quality, creativity, and community connection.
For more information about Bears Bourbon, availability, and upcoming release events, please visit UNCBears.com or 477distilling.com.
Bears Bourbon will be available beginning on Saturday, December 13 at 477 Distilling's downtown Greeley tasting room. A release party is set for 5 p.m. where fans are invited to join UNC coaches and staff in celebrating the new partnership. A limited number of bottles will be produced. Fans, of the Bears and 477 Distilling are encouraged to get there early to make their purchases before the batch sells out.
The launch of Bears Bourbon represents a first-of-its-kind collaboration between UNC Athletics and a local craft distillery. Produced by 477 Distilling's award-winning team, the bourbon is uniquely blended to honor the spirit of Bear Country and the supporters who fuel UNC student-athletes year-round.
The partnership underscores UNC Athletics' ongoing commitment to collaborating with local businesses, fostering community engagement, and generating new opportunities to support student-athlete success. A portion of proceeds from Bears Bourbon will directly benefit UNC Athletics, helping to support Name, Image, and Likeness opportunities for student-athletes.
477 Distilling is a Greeley-based craft distillery known for its innovative spirits and commitment to Colorado craftsmanship. Since its founding, 477 Distilling has built a reputation for quality, creativity, and community connection.
For more information about Bears Bourbon, availability, and upcoming release events, please visit UNCBears.com or 477distilling.com.
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