Staff Directory

Samantha Schweikert

Title:
Assistant Director of Marketing & Fan Engagement
Email:

Samantha Schweikert joins UNC Athletics as the Assistant Director of Marketing & Fan Engagement.

Schweikert brings experience across both collegiate and professional athletics, with a strong background in marketing, communications, and fan engagement.

She served as Director of Marketing & Fan Engagement at Oral Roberts University, where she led game-day production and developed campaigns to drive attendance and enhance the fan experience.

Prior to ORU, she worked with the Oklahoma City Thunder as a Basketball Communications Associate and held a leadership role as a marketing and fan experience intern at the University of Oklahoma.